The stores sell contacts and frames.

1-800 Contacts is trying out the world of brick-and-mortar through its new Lumen Optical stores in the Chicago area. Lumen’s latest store is in Mount Prospect, IL, the Daily Herald reports.

A store opened earlier this year in Kildeer, IL, and was “the first store to be opened nationally by 1-800-Contacts,” SW Lake Lifestyle reported.

Country magazine, meanwhile, reported in October that Lumen “will expand to Evanston and other surrounding cities in the near future.”

Lumen offers comprehensive eye exams for $79 and sells a variety of frame brands, including Oakley, Burberry and Gucci. It sells contact lenses, as well. Country magazine reports: “Trying on glasses at Lumen Optical feels like visiting a high-end boutique, but with a less painful price point.”

Lumen Optical’s website states that the company is “powered by 1 800 Contacts.”

1-800 Contacts previously ventured into the brick-and-mortar retail world through a partnership with Wal-Mart Stores Inc. That relationship ended in 2012.

Read more at the Daily Herald

Read more at SW Lake Lifestyle

This story is tagged under:
 
SPONSORED VIDEO

Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


Promoted Headlines