The company is working with TerraCycle.
Bausch + Lomb has announced the launch of the Bausch + Lomb #ONEbyONE recycling program.
The effort encourages consumers to help preserve the environment “by taking ONE action at a time, to ONE day achieve a greener future where even your contact lenses can play a role,” according to a press release.
Patients can now recycle their used Biotrue ONEday contact lenses and other Bausch + Lomb contact lenses and blister packs through a free program developed by Bausch + Lomb in partnership with TerraCycle. TerraCycle is described as “a world leader in the collection and repurposing of hard-to-recycle post-consumer waste.”
“Bausch + Lomb is not only committed to providing patients with innovative vision care, but to practicing good stewardship within our business practices,” said Guy Guglielmino, head of marketing, Vision Care, Bausch + Lomb. “This includes working closely with companies, such as TerraCycle, who is making progress in the areas of recycling, reusing and reducing waste and energy consumption in hopes to better preserve our environment for future generations.”
Bausch + Lomb celebrated the launch of #ONEbyONE with a consumer event on America Recycles Day, Nov. 15, hosted by Biotrue ONEday at the Marshall B. Ketchum University’s Southern California College of Optometry in Anaheim, CA.
“We’re proud to partner with a leader in the vision care industry such as Bausch + Lomb to provide consumers an opportunity to take a small step each day in hopes to one day leave a larger positive impact on the earth,” said Tom Szaky, CEO of TerraCycle. “This is the first time we have recycled at a large-scale in this category and we hope the Bausch + Lomb #ONEbyONE program will inspire participation from current and future patients who previously have not had an option to recycle their contact lenses.”
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