Practices will be honored “for the innovative and unexpected things they do.”

(Press Release) Eyecare practices from all over the U.S. have a chance to be recognized for the innovative and unexpected things they do to overcome challenges and grow their businesses.

The deadline for submission in CooperVision Inc.'s Best Practices initiative is Nov. 27.

"We encourage every practice — no matter how large or small — to consider nominating themselves for Best Practices," said Dr. Michele Andrews, senior director of professional and academic affairs, North America, CooperVision. "While many practices may feel that the things they do are not out of the ordinary, I would beg to differ.

"Look around you — at your colleagues, your staff, your patients. What keeps everybody coming back? Look at your office space, your technology, your business practices. And then tell us all about it in your submission. The process of applying for Best Practices is in and of itself a celebration of your great work."

All U.S. optometry practices currently fitting contact lenses are invited to participate. Best Practices candidates are encouraged to submit practice profiles and stories, sharing their insights and experiences.

Innovation will be evaluated on contributions to the betterment of eye health and education, leveraging technology in interesting ways to grow the practice, and advancing the eye care profession among the public.

Industry Leadership will be rated on how a practice advances the profession and leads the industry regionally, nationally, and even globally.

Patient Experience will be judged on how a practice delivers excellent eye care experiences and education to its patients, and unique aspects of patient care.

Candidates can submit their stories via written responses or video at EyeCareBestPractices.com. The 2017 Best Practices will be named in early 2017.

CooperVision, a unit of The Cooper Cos. Inc. (NYSE: COO), is a manufacturer of soft contact lenses.

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