America's Finest: Georgetown Optician


WEBSITE: | OWNERS: Joost Voorthuis | Year Opened (featured location): 2014 | AREA: 1,100 square feet | EMPLOYEES: 12 | TOP BRANDS:Mykita, Anne et Valentin, Dita, Bevel, Lindberg, Lunor, Oliver Peoples, Cartier FACEBOOK:

Georgetown Optician has been serving the nation’s capital region for 36 years and now has three locations. (The newest on Northwest DC’s 14th Street is featured here.) The family business is going strong as two generations — founder Joost Voorthuis and his son and daughter, Pierce and Juliette — combine to blend timeless quality and current savvy. DC is a large market with plenty of strong competition, but Georgetown Optician rises above by offering a broad mix of high-end lines plus “more moderate but independent brands that allow our clients to stand out from the crowd,” says Pierce Voorthuis. — Julie Fanselow

All three Georgetown Optician locations are open evenings and on Sunday. “We see it as our job to be open when people want to shop,” says Pierce Voorthuis.

2 Georgetown Optician has good connections with nearby hotel concierge staff (especially at the Four Seasons in Georgetown) to send people in for any needed eyewear repairs. Voorthuis says the business does about 4 percent of its trade with an international clientele.

3 But the locals like Georgetown Optician, too: It was named the Best Place to Buy Eyeglasses and Best Eye Doctor in DC’s City Paper for 2014.

Georgetown Optician has a robust Instagram page, with near-daily postings.

The business focuses its media outreach on luxury magazines that chronicle Washington’s political and social whirl. It teamed with Niche Media’s Capitol File to hold a successful trunk show, complete with photo spreads in print and online.

There’s an underlying “richness” to the website that makes me think, as a consumer, if I shop here, I’ve arrived! — Robert Bell

Love the glass exam room. — Bob Hillman


1st Place Eyes on Fremont / 2nd Place Silver Lining Opticians / 3rd Place Modern Eye

Fine-alists Eye Gallery / Eye Impact / Georgetown Optician / Look + See Eye Care / Modern Eyes / Providence Optical / Sight Optical

Explore more of “America’s Finest” eyecare businesses in each and every issue of INVISION.