Benchmarks

Total back-to-school spending for both K-12 and college students amounted to approximately $80 billion in the U.S. last year, and parents are opening their wallets earlier every year. We know, it...

By Heath Burslem

Do you practice purchase with purpose? Is it better to give than to receive? Sure. But it’s best to do both. The nobility and karma you experience when you’re on the right side of charitable...

By Victor Paul Alvarez

Would you find it cliché if a restaurant incorporated a food motif into their logo or décor? Probably not. Yet many in the eyewear business resist doing the same with eyeglasses. If a cliché...

By Victor Paul Alvarez

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