SHOUT IT OUT
SEE SOME NEW WAYS
YOUR BEST CUSTOMER TESTIMONIALS
If you have happy customers and patients, there are more ways than ever to share their praise. Of course, you have a robust selection of your best customer shout-outs from Yelp, Angie’s List and other review sites on your website, right? If not, that’s an ideal place to start. Marketing partners can often help you leverage your reviews. Dr. Cynthia Sayers of EyeShop Optical Center in Lewis Center, OH, says Demandforce sends each patient an email survey after an office visit. Many patients are happy to chime in, and the business shares these reviews on its website and social media pages, as well as via direct mail. “Reviews are an essential part of good SEO and helping your practice to be found online,” says Daniel Rostenne of EyeCarePro.net. “The more reviews you have the better, even if some not so nice ones are peppered in there.” In-store photo galleries and your social media streams are other ways to let prospective customers know how people just like them love your eyecare and eyewear. Check out a few cool examples we’ve found. — JULIE FANSELOW
This article originally appeared in the April 2016 edition of INVISION.
READY FOR THEIR CLOSE-UPS
Eyes on Fremont, Seattle, WA➤ Hundreds of small Polaroid photos decorate a bulletin board at Eyes on Fremont in Seattle, WA. Staff members take a photo of each willing customer when people pick up their glasses. The retro-cool pics are a great backdrop in this feisty shop, which won INVISION’s inaugural America’s Finest Optical Retailers competition in 2014. Eyes on Fremont also features photos of customers in their new eyewear on its blog and Instagram.
BUT DON’T TAKE MY WORD FOR IT ...
Rockford Family Eyecare, Rockford, MI➤ “We have started doing video testimonials with our Ortho-K patients,” says Dr. Theodore Sees of Rockford Family Eyecare in Rockford, MI. “They love it and so many of them have never heard about it and think it’s brand new.” The videos — posted on the business’s website and its YouTube channel; watch one at invmag.us/sees — feature Sees chatting with patients of all ages. The clips are intended to appeal to people who are tired of wearing glasses or contacts that interfere with their activities. “The videos are helpful because patients see it from another patient’s point of view, and not from the doctor’s,” he says.
SPREAD THEM AROUND
Eyecare of Florence, Florence, SC➤ With social media, it’s easy to make your testimonials do double or even triple duty. Eyecare of Florence shares customer testimonials everywhere possible, says optician Billy Isgett, from the digital billboard in front of the shop to the business’s Facebook and Twitter feeds. One recent post featured a happy client who’d just put new prescription lenses in his Wiley X sunglasses (“Can you believe this frame has lasted him four years?!”), together with a plug for the new youth protective eyewear the South Carolina business had just received.
GREAT FACES ABOUT TOWN
Vision Trends, Dover, OH➤ When he opened Vision Trends, Dr. Scott Keating sought out the most-seen people in Dover, OH, offering them free eyewear. “We put them in cutting-edge shapes and colors that easily stand out, then they give testimonials all day long when people ask where they got the awesome glasses,” Keating says. Some of the folks sporting styles from Vision Trends include  Connie Tice, a cashier at an upscale grocery store, wearing iGreen; Christine Giannoble, a beautician who scored La Matta and Prada to wear in her salon; and Rob McCulloch, a local PR pro, wearing Fusion.