America’s Finest Optical Retailers is INVISION’s effort to highlight the country’s best, most creative optical businesses. In this annual contest, INVISION staff and a panel of expert judges select ten winners, whose stories will be featured in the July-August edition of INVISION. Criteria include not only the look of your business (exterior and interior), but also its marketing and website, plus the creativity of your business approach.
This year's contest is underway, with entries open through April 1, 2015.
1. Your business must be located in the United States.
2. Entries must be from independent eyecare businesses with 6 or fewer locations. Each entry must focus on one specific location. If you want to enter more than one of your locations, create a separate entry for each.
3. Your store must not have previously won an America’s Finest award or been featured in INVISION’s monthly “America’s Finest” feature. The only exceptions are if you're entering a different location of your business, or if the winning location has undergone significant renovation since winning/being featured.
4. Your business must have been open at least one year before the date you enter the contest. As long as your business has been open a year, it's OK if the location you enter is newer.
Now: Are all four of the above things true of your business? If so, you're good to go!
ABOUT YOUR ENTRY
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