There is a Youtube video called “The Backwards Brain Bicycle” (invmag.us/01173) that demonstrates what happens when you mechanically change one thing on a bicycle — on this bike when you turn...

By Rebecca Johnson

The Optical Women’s Association began as a gathering of a few women attending Vision Expo East, who met in a hotel room one evening to share their experiences and ideas for improving gender...

By Maureen Cavanagh

In 2015, 95 million Americans shopped Small Business Saturday,  a 14 percent increase over the previous year’s event. Millennials spend $600 billion a year on local goods and services with no...

By Dr. Darryl Glover and Jennifer Lyerly

Joining a "mastermind" group could inspire you and help you answer those tough questions Have you ever made a plan or created a growth roadmap for your practice and then something happened —...

By John D. Marvin

At the time I was writing this article, two huge European optical companies, that truly know the meaning of the term “market share,” announced their merger. To be honest, the minute this was...

By Robert Bell

We are not "financial advisers." I graduated college a couple of months ago and it was awesome! I'm on my way next month in quest of my MBA. I am ecstatic about my next challenge. Anyway, my...

By David Butler

In this era of social networking, sometimes we forget that grassroots marketing is still hugely beneficial for sparking conversation. Whether you use social media or more traditional methods of...

By Brandi Musgrave

It’s likely been a month since you promised yourself you’d do things differently this year. The start of a new year has the effect of prompting us to start anew with decisions to make our lives...

By John D. Marvin

Imagine you’re in one of my EyeCoach workshops and I’m up front with a hat in hand. I say, “Inside this hat are 100 slips of paper. On each is an adjective. Each adjective describes an...

By Robert Bell

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