2015's ‘America’s Finest’ champ congratulates this year's winners and shares her secrets. Congratulations to America’s Finest Optical Retailers for 2017! It’s no mystery what got you...

By Tanya Gill

There’s no denying the power of the local small business movement and its positive impact on growing the independent eyecare market. A 2016 review by the U.S. Small Business Association showed...

By Dr. Darryl Glover and Jennifer Lyerly

When I first read about Karen Flynn, the optician who started the Vision Services program at Project Homeless Connect, in the San Francisco Chronicle, I thought, “Homeless people needing...

By Robert Bell

A few years back, there was a popular song going around called “All About That Bass.” The message of the song was about body image and that the singer was confident in who she was and was...

By John D. Marvin

As optical professionals, we should all believe that every one of our patients deserve our best.  Serving as a Flight Medic in the Army, attention to detail often meant the difference between...

By William Chancellor

Leadership expert John C. Maxwell wrote a book called Everyone Communicates, Few Connect. In it, he points out the difference between communicating with people and connecting with them. Are you...

By John D. Marvin

About a year ago, Facebook launched Facebook Live, allowing users to broadcast a live video stream directly from their mobile device or desktop to their Facebook News Feed. It’s continued to pick...

By Nancy Rausman

So we’ve all heard the terms “Blue Lives Matter,” “Black Lives Matter,” and “All Lives Matter.” I am not here to argue any of the pros or cons on any of those but I will tell you one...

By Daniel Feldman

Save the date! This year’s biggest eyecare hashtag holiday falls on June 27. Planning ahead for how you’ll utilize this social media firestorm to drive patients through your doors can have a huge...

By Dr. Darryl Glover and Jennifer Lyerly

Well, of course selling sucks. It’s just plain evil. It’s awful and horrible. It’s despicable. Seriously, it’s just atrocious and immoral. And, it’s beneath you! It would have to be all...

By Robert Bell

 
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