Google “When should i post on Facebook?” and the range of different answers will have your head spinning. The best way to know when to post is to listen to what your own Facebook audience is...

By Dr. Darryl Glover and Jennifer Lyerly

Over the course of many long years in our profession and through the day-to-day trudge in the trenches that we call our optical shops we grow jaded, cynical, smug, and self-assured. All qualities...

By Will Burdeaux

What the EyeCoach Selling System does, more than anything else, is to lead your patients to make decisions (regarding their eye health and eyewear needs), quickly and decisively. Yet, when your...

By Robert Bell

It’s a new year filled with opportunity. I hope to convince you of the importance of intentionality when it comes to what your practice will be at the end of the next 12 months. You see, whether or...

By John D. Marvin

I love this time of year! In Texas, September through January is almost holy; it’s football season. I have a 10-year-old grandson who has been playing since he was 5! The thought of a Texas boy...

By John D. Marvin

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