Most of us entered the eyecare profession not thinking of healthcare as a part of the customer service industry, but something separate and more nuanced. In eyecare, our patients are also customers,...

By Dr. Darryl Glover and Jennifer Lyerly

I’ve been fortunate enough (blessed, actually) to be approached after an EyeCoach workshop, or after reading one of my INVISION articles, or after a chaotic Project Homeless Connect Vision event,...

By Robert Bell

If you are familiar with the DISC behavior assessment tool, you know that it is used to identify the dominant behaviors and “styles” people exhibit. The “D” stands for “dominant” and...

By John D. Marvin

Owning an eyecare business can be incredibly satisfying, as vision is so core to the way people interact with the world around them. However, in every industry, unintentional mistakes and damages can...

By Maxime Reiman

Crafting lens packages makes getting patients what they need easier I like watching American Pickers and observing how Frank Fritz and Mike Wolfe negotiate a deal. Fritz, a.k.a.  “The...

By Scott Felten

When I first read about Karen Flynn, the optician who started the Vision Services program at Project Homeless Connect, in the San Francisco Chronicle, I thought, “Homeless people needing...

By Robert Bell

There’s no denying the power of the local small business movement and its positive impact on growing the independent eyecare market. A 2016 review by the U.S. Small Business Association showed 54...

By Dr. Darryl Glover and Jennifer Lyerly

2015's ‘America’s Finest’ champ congratulates this year's winners and shares her secrets. Congratulations to America’s Finest Optical Retailers for 2017! It’s no mystery what got you...

By Tanya Gill

A few years back, there was a popular song going around called “All About That Bass.” The message of the song was about body image and that the singer was confident in who she was and was...

By John D. Marvin

As optical professionals, we should all believe that every one of our patients deserve our best.  Serving as a Flight Medic in the Army, attention to detail often meant the difference between...

By William Chancellor

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