Getting employees to act with purpose, dedication, attention to detail and a high standard of service is the biggest challenge to running an optometry clinic. I hear it repeatedly consulting with...

By Pauline Blachford

In online marketing there is one ultimate goal: the first page search engine return. The website with the top spot on Google search gets 30 percent of all click-through traffic. The chance that a...

By Dr. Darryl Glover and Jennifer Lyerly

Set goals, work towards them and reach your destination One of the most impactful practices I’ve put in place is that of reflection. The act of thinking about past experiences and evaluating their...

By John D. Marvin

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