There is a Youtube video called “The Backwards Brain Bicycle” (invmag.us/01173) that demonstrates what happens when you mechanically change one thing on a bicycle — on this bike when you turn...

By Rebecca Johnson

To move your business to the top of a search return, you can’t do it all on your own. SEO is a multi-factorial formula, and even if you follow every tip from last month (invmag.us/021704) about...

By Dr. Darryl Glover and Jennifer Lyerly

If you’ve been reading my column for INVISION for the past two years, you may have noticed I haven’t written anything lately. It’s not that I didn’t want to, or that INVISION didn’t want me...

By Robert Bell

Is your team taking time to goof off together? Trust, communication, flexibility and empathy for co-workers make strong teams — but you can’t train for these things like you can train people to...

By Rebecca Johnson

In the optical world, we talk a lot about effective marketing. It’s is a substantial growth driver, whether via nontraditional advertising, unique partnerships, influence marketing or digital...

By Bill Gerber

I love the story about the little boy who fell out of bed in the the night. Hearing his screams, the mother ran in and asked, “What happened?” Through tears the little guy replied, “I guess I...

By Rebecca Johnson

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