Sharing is great. But oversharing can be dangerous. So, your social media channels are up and running, but how do you get followers and begin developing brand loyalty? Studies show curating a...

By Dr. Darryl Glover and Jennifer Lyerly

As an industry, we work very hard to understand the underlying causes and treatments of myopia and the apparent growth of this condition among children around the world. We spend so much time...

By Daniel Feldman

I identified the power you give Dr. Ummm, now we take the power away! While writing last month’s column (invmag.us/041708), news of a merger between two optical giants was...

By Robert Bell

Make it a beautiful day in your neighborhood. We all live in a small community — even if you live in a large city, you have a neighborhood. Within your community you probably have:  A...

By Brandi Musgrave

Right in your business’s own backyard.  My father once told me that if I wanted to do good in this life I should start by being polite and kind to my sister. That was disappointing advice...

By John D. Marvin

There is a Youtube video called “The Backwards Brain Bicycle” (invmag.us/01173) that demonstrates what happens when you mechanically change one thing on a bicycle — on this bike when you turn...

By Rebecca Johnson

The Optical Women’s Association began as a gathering of a few women attending Vision Expo East, who met in a hotel room one evening to share their experiences and ideas for improving gender...

By Maureen Cavanagh

In 2015, 95 million Americans shopped Small Business Saturday,  a 14 percent increase over the previous year’s event. Millennials spend $600 billion a year on local goods and services with no...

By Dr. Darryl Glover and Jennifer Lyerly

Joining a "mastermind" group could inspire you and help you answer those tough questions Have you ever made a plan or created a growth roadmap for your practice and then something happened —...

By John D. Marvin

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