Last year, optometry’s global philanthropic event raised $850,000, a whopping 22 percent more than the previous year and a significant share of the $1.6 million Optometry Giving Sight distributed in 28 countries in 2013. The goal for this year’s challenge is $1 million.
According to its website, “Optometry Giving Sight supports of the goals of VISION 2020: The Right to Sight, an initiative of the World Health and the International Agency for the Prevention of Blindness. VISION 2020 aims to eliminate avoidable blindness by the year 2020, in order to give all people in the world the right to sight. Optometrists, opticians, their staff and patients, optical companies and their staff support Optometry Giving Sight by making donations and raising funds in their practices and work places.”
It’s a worthy cause -- especially when you consider you can do well by doing good. Take the Vision Source Member Support Center team members who took pies in the face this week to raise money for the challenge. Or Seaside Eye Associates in Myrtle Beach, SC, which netted local news coverage of its campaign to donate one day of exam fees (and collect donations from patients all month long, with everyone who donates entered to win a Kindle Fire HDX).
With the holidays ahead, think about how your upcoming promotions can align with good work being done globally or in your community. Whether it’s teaming up with a local Lions Club chapter or volunteering to outfit homeless people in new glasses, you can make a difference -- and maybe get a little bit of good PR for your efforts, too.