02 Jan 2015 Coming Attractions

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Happy 2015! I'm incredibly excited about the stories we're getting set to bring you this year. And as always, they will be heavily crowd-sourced by you: the independent American eyecare professional.

Here are some of the topics we're working on for 2015: Party Time (the best in trunk shows and other special events); Part-Time Optometrists (people who make a conscious decision to work less than full time, for whatever reason); How to Open a Second Location; and 50 Awesome Things About Eyecare. You can have a full look at what we plan for the year in our media kit (see the editorial calendar on pages 6-7), bearing in mind that we're now working on stories for March and beyond.

The best way to contribute to our stories -- and get access to a ton of business intelligence from other savvy ECPs -- is to join our Brain Squad and fill out the monthly surveys. You can also email me if you see a story on which you have special personal insights or knowledge.

2015 is just two days old, but we're energized by what we started last year. If you own an independent eyecare business in the U.S., we look forward to hearing from you.

Last modified on Friday, 02 January 2015 19:14
Julie Fanselow

Julie Fanselow is INVISION editor-in-chief. She has been wearing glasses since the fourth grade -- right about the same time she decided she wanted to be a journalist. Coincidence?