As I write this, INVISION's Facebook page has 999 likes. We're this close to a thousand, and that's pretty cool. By the time you read this, we'll probably be there.
I've been on Facebook almost a decade now — since January 2007, I think — and I've rarely seen an industry use the pioneering social network quite as well as vision care pros do. We've found quite a few story sources, ideas (and our ever-popular Eye Spy items) in Facebook's various optical groups, ranging from our Sanity Files profile of ODs on Facebook founder Dr. Alan Glazier to the tireless organizing of Robert Bell for Project Homeless Connect, featured in our new issue. Facebook's bustling optical world also includes niches for luxury eyewear fans, opticians, independent labs, marketing pros, ECPs in various regions and much more. Even as other social networks rise in prominence, Facebook remains a key online meeting place for our industry -- and an important place for your business to be, too, even if you don't "do" Facebook as an individual. So thanks for a thousand likes — and we'll see you over there soon.