It's not every day eyewear gets a slot on prime time TV, but that'll happen this Sunday night on the E! network series House of DVF.
The industry tie has an added dimension: The episode was actually shot last spring at Vision Expo East. Diane von Furstenberg -- who started designing her eyewear line for Marchon in 2010 -- met six aspiring fashionistas at the Javits Center and tasked the “House of DVF” competitors with selling her DVF Eyewear collection to high-end accounts. So tune in and see a bit of VEE in "The Tables Turn" episode this Sunday (Oct. 4) at 10 p.m. Eastern.