It's a balmy 35 in Fargo as I write this, but of course it'll be freeeezing there again before too long. That's one reason I get such a kick out of the Doctors & Staff page from McCulley Optix Gallery, where each team member shares a favorite frozen yogurt flavor and toppings, as well as how they like to spend a rainy day.
At INVISION, we've written before about how your About Us page is among the most important on your website. A fun About Us page with photos and quirky questions humanizes your staff and differentiates you from other vision care businesses. People feel like they know you even before their first visit. And people like doing business with people and companies with whom they've forged a real, human connection.
By the way, I found out about McCulley Optix Gallery from Jenna Gilbertson, who -- according to the About Us page -- is a Seattle girl at heart (yay, Jenna!) and favors green apple salted carmel fro-yo with Heath carmel sauce. Jenna is also one of the newest members of INVISION's Brain Squad, which gave me the chance to check out her links to McCulley Optix Gallery's website. And the Brain Squad is the easiest way for you to share what's cool and different about your optical business, too, so if you are the owner or a top manager of a U.S. optical store or eyecare practice and you're not already a member, please join us now.