Season's greetings! Santa may still be packing up his sleigh, but here at INVISION, we're all thinking about 2016 -- and before long, we'll be inviting U.S. vision care businesses to enter our annual America's Finest Optical Retailers competition. You'll see full details on our website early in the new year, but basically, any U.S. eyecare or eyewear business with six or fewer locations can enter, as long as you haven't already been featured in America's Finest.
For now, I'd like to share a not-so-top-secret clue on how you can be sure your entry gets noticed: Send us awesome photos. Every year, we pass over entries because the photos were either blurry, badly lit, too small (more on that below) or all of the above.
Blurry and badly lit are self-explanatory, but the "too small" description stumps many people. Simply put: A photo that looks perfect on your website or Facebook page will not necessarily look good in the pages of our glossy magazine. There are all sorts of technical explanations for this, but here's the easiest way to know your photo will look good in print: It's sharply focused, and it's at least 500KB in size. (And really, 1MB or bigger is better.)This guideline actually goes for any images you send to INVISION, whether for the contest; to show us a cool window display or photos from your trunk show; or to promote a new product available to eyecare pros. Want to know how big your photo is? Email it to yourself; you'll see the file size with the attachment.
Of course, there are all sorts of reasons to have good photos of your business, and it's not hard to find someone who can do the job right for you. Smartshoot.com and the Professional Photographers of America offer searchable lists of pros near you. If money is tight, ask about a barter for one of your sweet frames, or see if a student from a nearby college can help.
You're in the vision business, after all, so it's time to look sharp.