Springtime is party season, with ample reasons for celebration: Mother's Day, Father's Day, graduations, weddings and more. It's also a great season for eyecare and eyewear businesses to hold events. In fact, our Big Story for May features cool party ideas.
Many events deserve to be annual ones; Great Glasses Play Day, held the first weekend in May, comes to mind. But an email from Greg McKeown, the author of Essentialism: The Disciplined Pursuit of Less, reminds me that not every event needs to happen every year.
It's OK to put an expiration date on activities of ay kinds, he writes. "Traditions have an important role in building relationships and memories. However, not every new activity has to become a tradition. The next time you have a successful event, enjoy it, make the memory, and move on."
If you do anything that succeeds, from a trunk show-wine tasting to a team offsite retreat, you may want to do the exact same thing next year. But if any of your recurrent events or special projects have run their course after a few years, and especially if they're causing your team more stress than rewards, it's OK to give those activities a rest.
Here's more from Greg on combatting what he calls "the Busyness Bubble."