13 Jan More Proof that Stories Sell

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One really fun aspect of my job is opening each new edition of INVISION. Of course, I know how the stories turned out — but it’s the first time I see the ads. Without both — editorial features and ads — we wouldn’t have a magazine.

So I’d like to thank all our advertisers and give a special shoutout today to Shamir, which just won a “Davey Award” from the Academy of Interactive and Visual Arts (recognizing the small-agency “Davids” of the ad world) for its “I Am …” campaign, which ran opposite my editor’s note all year in 2014.

One of Shamir's advertisements from the award-winning "I Am" campaign.

At INVISION, we often talk about how important it is to tell stories to help your patients and customers see themselves in the brands you carry. That’s exactly what Shamir did in these ads. Each featured a portrait of someone telling why the lenses worked so well for their individual lifestyle — career, hobbies, passions of all sorts — and the ending question “When I walk into your practice today, will I get a mediocre solution or one that works with me?”

We’re thankful for everyone who found INVISION in our first year — and especially to those who have invested in our success, and that of the more than 30,000 eyecare professionals who read us. Together, we are dedicated to helping independent ECPs have an ever better year in 2015.


Last modified on Tuesday, 13 January 2015 07:37
Julie Fanselow

Julie Fanselow is INVISION editor-in-chief. She has been wearing glasses since the fourth grade -- right about the same time she decided she wanted to be a journalist. Coincidence?

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