08 Oct Not for Everyone

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One of these days, we'll get Seth Godin to write an "If I Owned ..." guest column for us on what he'd do if he opened an eyewear shop. After all, he was wearing colorful glasses before people dared to do so, and I know he'd have a fascinating take on what he'd do with an optical business. (Pssst, Seth: If you're ever stuck for a blog post topic ... )

But he's a busy guy, so it's worth subscribing to his daily emails since his blog posts are written for entrepreneurs (like you, dear INVISION readers) who know what they're doing isn't for everyone. Here's a snip of today's, about how The Little Kitchen, an indie restaurant in Nebraska, is packing in people who prize local flavor and are willing to pay a little extra for it:

When they first opened, people wanted to know why everything wasn't $5. (You can get a large dinner for two for $30 here). Instead of dumbing down the menu and averaging down on quality, they went the other way. There might be other restaurants in Nebraska that serve homemade dukkah on their salads and homemade sourdough bread with their sandwiches, but I don't know of any. And I think homemade watermelon rind pickles are scarce even in New York.

It helps that the rent is (really) cheap on the big city rent scale. It helps that the two people behind the restaurant live upstairs and are willing to put their hearts into it. Now, the place is jammed most days for lunch, and dinner is almost as busy. Now, it's an 'of course', not a crazy scheme. It's a restaurant for people like us.

Read more here. Also: Here's an interview on "The Art of Noticing, Then Creating" and the connection economy that Seth did with radio host Krista Tippett for her show On Being a little while back.

Last modified on Friday, 23 October 2015 02:09
Julie Fanselow

Julie Fanselow is INVISION editor-in-chief. She has been wearing glasses since the fourth grade -- right about the same time she decided she wanted to be a journalist. Coincidence?