Halloween is almost here. Here are a few opportunities for media and community outreach and goodwill this fright season.
In our current issue, we have a Benchmarks article on contact lens promotions. One of them was this blog post by Dr. Rupa Wong of Honolulu Eye Clinic on the dangers of cosmetic contact lenses. She notes that they CAN be used safely, but it's best to get them from an optical pro. This is a message you can take to your local media, too.
Stuck for some glasses-friendly costume ideas ... or tips to share with your customers, maybe on social media ... or even a fun idea for group dress-up? Check out WestGroupe's suggestions.
Finally, we love this story about Dr. David Talley, a Memphis, TN, eye doc who absolutely loves Halloween.
Have a fun and safe Halloween.