10 Jun The Easiest Way to Get Into INVISION

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You’re an independent eyecare professional and you’ve seen a few issues of INVISION. By now you may be thinking: “Hey, I’d love to see my business mentioned in that magazine. It’s a really cool magazine, and we’re doing some cool things to bring in new people and keep our current patients and eyewear customers happy.”

Well, it’s no big secret. We have mind-reading superpowers! We know exactly when you’ve launched a cool pop-up sunwear shop near your local college campus, or when your sponsorship of a soccer league team brings in a dozen new families for eye exams.

Sigh. That’s not actually true. However, we have two really easy ways for you to get on our radar and be mentioned in INVISION:

Join our Brain Squad. Every month or two, you’ll get a short survey asking you what’s selling in your optical, what’s on your business to-do list and a few other questions. Like the articles in INVISION, the Brain Squad surveys are fast and fun -- and we draw on them heavily to find innovative eyecare businesses worth mentioning in the magazine, anything from a short quote to a future feature article. (There’s always a space for you to suggest a story idea or tell us anything else that’s on your mind.) Take the latest one here by next Monday, June 16, then sign up for our Brain Squad to receive future surveys.

Give us input on our Real Deal scenarios. Each issue, we spin a short yarn about something that could go wrong in an eyecare business and ask for ECPs’ feedback on what they'd do in that situation. This issue, we’re asking how you’d handle resistance to staff meetings. Take a few minutes today to share your thoughts, and you will likely see some of your words of wisdom in the next issue of INVISION. Yes, it’s really that easy.

We are new, and we want to hear about your independent eyecare business, but alas, we can’t read your mind. So join our Brain Squad and sign up for future Real Deal scenarios and other bulletins today.

Last modified on Tuesday, 10 June 2014 09:43
Julie Fanselow

Julie Fanselow is INVISION editor-in-chief. She has been wearing glasses since the fourth grade -- right about the same time she decided she wanted to be a journalist. Coincidence?