21 Nov The Power of Connection

Written by Published in Editor's Blog Comment Comments::DISQUS_COMMENTS
Rate this item
(0 votes)

I've become a big fan of The Story of Telling, a marketing blog by Bernadette Jiwa. Here's what she had to say today:

What matters in world where.…we can tell a device to order the shopping, place our coffee order without speaking, have a conversation involving thumbs and zero eye contact and before we know it, get to our destination in a driverless car? What’s scarce today will be even more scarce tomorrow. And that’s our opportunity.

As Jiwa writes, there's real value in human connection in our low-touch world. Sure, people can likely get eyewear somewhere cheaper than your shop -- but it'll probably be a cheap experience overall.

Think about the business you want to have -- and the company you want to keep. Chances are, your current and would-be customers value their dwindling opportunities for real connection, so give it to them.

Here's another recent post I really liked from Jiwa, What Does Your Marketing Do?

Last modified on Monday, 01 December 2014 19:54
Julie Fanselow

Julie Fanselow is INVISION editor-in-chief. She has been wearing glasses since the fourth grade -- right about the same time she decided she wanted to be a journalist. Coincidence?