Like many of you, I'm looking forward to Vision Expo East -- though I am very glad it isn't happening this week in New York City, with another big blizzard bearing down. (Here's hoping we can order up that same good weather we enjoyed last March for this year's show.)
In-person conferences offer fantastic opportunities to see and touch new products, connect with friends from throughout the industry and get a whole lot of high-quality education. (Speaking of which, INVISION looks forward to sponsoring the Crowd-Sourced Learning track at VEE in March.)
These days, though, it's easier than ever to learn and network without leaving your office. The next edition of Seeing is Believing -- Optometry's Virtual Conference is set this week, running from noon to 7 p.m. Eastern Time on Wednesday and Thursday (Jan. 28-29). Scan the list of sessions and you'll see many of the same speakers you know from Vision Expo. Their presentations will be available to registrants in real time, but also for 90 days afterward. (I'm glad to know that since, for example, I have another appointment scheduled when Dr. Renee Jacobs is scheduled to present "Increase Capture Rate and Multiple Pair Sales" at 6 p.m. Wednesday.)
ECPs often use in-person conferences for team-building and training. You can do the same with a virtual conference, with more flexibility and less travel expense. So if you have to miss Vision Expo this spring, or if traffic is slow in your office this week due to Snowmageddon, or even if you simply can't ever get to hear everyone you want to hear at VEE (or you want to be sure your entire staff can hear an excellent speaker), Seeing is Believing might be a good use of your time. Registration will remain open through both days of the conference. See more here.