03 Nov Vote for Your Eyes

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Election season will soon be over. Yessssss! But here's one statistic we can all applaud regardless of politics: Turnout for eye exams is up a robust 4.5 percent since the start of the Think About Your Eyes campaign 16 months ago.

Through extensive national advertising, Think About Your Eyes is encouraging Americans to do just that: consider the eyes that most of us take for granted. For example, one campaign poster shows how a baby born today will probably see her dentist 160 times but get just 16 eye exams in her lifetime. That's a message that makes people think ... and act. The Vision Council reported a few days ago that more than a million people have visited the website. They also say the site has generated an additional 5.2 million annual eye exams and the diagnosis of more than 525,000 previously undiagnosed eye diseases.

Yes, you have to pay to play in most campaigns, and this one is no exception. There's an eye doctor search function on the site, and you need to join to be listed (and be a premium member to get your hands on cool marketing schwag like the cute baby poster noted above). But with The Vision Council estimating that 96 percent of adults ages 25 to 49 will see Think About Your Eyes messages this year -- and a growing number of big and mid-sized industry players adding their financial support; Alcon is the latest -- this is probably at least worth a look as you plan your marketing budget for 2015. Check out this page for more info.

Last modified on Tuesday, 11 November 2014 19:34
Julie Fanselow

Julie Fanselow is INVISION editor-in-chief. She has been wearing glasses since the fourth grade -- right about the same time she decided she wanted to be a journalist. Coincidence?