Rule 584: Know that any request for a return will come with the assurance, “But I never wore them.”

Rule 873: If, when asked “Can you work with me on the price?” your answer doesn’t start with the word “Sorry...” you are headed down a very slick, very steep slope.

Rule 601: There’s nothing wrong with your sales team that a little Robert Bell couldn’t cure.

Rule 81: Don’t prejudge. Just because a patient uses Medicaid doesn’t preclude them from owning a brand-new iPhone 7 Plus.


This article originally appeared in the February 2017 edition of INVISION.

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