Here’s what visual merchandising means:
Bringing displays, products, and merchandise to life.
Arrangement of items to entice a customer, bring in customers, tell a story, or create ambiance.
Use of color, pattern, shape and texture in a way that appeals to the senses.
Changing merchandise position or location to receive more attention.
At my business, 4 Eyes Optometry, we separate our middle of the road frames from our luxury eyewear. We create visual displays that tell the story of the high-end lines. When we have a rep come in with a frame line, I like to ask them what is different about their line. What is their best selling point?
Read more about how you can boost profits through visual merchandising.