08 Sep Courtney Dryer: Your One-of-a-Kind Dispensary

Written by Courtney Dryer Published in Guest Blogs Comment Comments::DISQUS_COMMENTS
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optical dispensary for new graduates courtney dryer

I opened my business cold in 2013, less than two years after I graduated from optometry school. I designed my practice knowing that most of my profits will come from my optical dispensary, so I had three things in mind -- identity, personality and functionality. These are areas for you to consider, too, whether you’re launching a new business or have one that needs better focus.

Identity: Who are you? What are you about? How is your practice different from the one down the street? What is your practice’s mission statement? What do you value?

Personality: What type of retail store do you like to visit and why? If you could spend the day anywhere, where would it be, and how can you create that? What motivates you to spend money? What kind of atmosphere would you prefer to work in?

Functionality: What do I need in order for this space to be functional for myself and my opticians? Who are your patients? Ages? Any special modes of practice? Do you have space to grow? How will you showcase the latest technology?

The answers to these questions will be different for every optometrist, but in a world where online sales grow each year, you must find a niche in optical products. You must find ways to entice patients to purchase from you. The optical environment you design and the optical products you select can either promote or deter sales.

Read more about how I designed my own one-of-a-kind dispensary -- and how you can make yours distinctive, too.

Dr. Courtney Dryer owns 4 Eyes Optometry in Charlotte, NC, and is a regular contributor to New Grad Optometry.

Last modified on Monday, 08 September 2014 04:34
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