08 Apr Is Your Website Mobile-Ready?

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April 21. That’s the date Google’s mobile-friendliness update will roll out. This means that Google will start using mobile-friendly compliance as a ranking factor in smartphone search. For any OD out there who doesn’t have a mobile friendly website, now is the time to act or risk the consequences.

While we don’t know exactly how much site rankings will be affected by this update, non-mobile friendly websites will suffer some drop in rankings. If the update results in your website being pushed out of the top 10 for keyword searches, this will seriously affect your practice’s traffic.

A June 2013 study by Chitika showed that 9 out of 10 searchers don't go beyond Google's first page of organic search results and a more recent study by Caphyon from 2014 found that pages 2 and 3 of the search results only get 5.59 percent of clicks.

According to our PowerData results from over 1,000 optometry practice websites last month, mobile traffic accounts for 34.73 percent of all traffic, with tablets taking another 7 percent. That's a lot! It means that web users are using mobile to find local optometrists at a high rate (approaching 50 percent). If you don’t have a mobile-friendly site, your traffic results will suffer.

In other words, now is the time to be sure your website is mobile ready, either with a mobile site or with a responsive design that adapts your website's layout to any device.

DANIEL ROSTENNE is CEO of EyeCarePro, a leading provider of online marketing services and practice improvement strategies for optometrists. EyeCarePro develops results-driven strategies for social media, search engine optimization, online and traditional offline marketing and sales growth initiatives. Contact him at This email address is being protected from spambots. You need JavaScript enabled to view it..

Last modified on Wednesday, 08 April 2015 07:25
Daniel Rostenne

Daniel Rostenne is CEO of EyeCarePro.net. For more information, contact him at daniel@eyecarepro.net.