A June 2013 study by Chitika showed that 9 out of 10 searchers don't go beyond Google's first page of organic search results and a more recent study by Caphyon from 2014 found that pages 2 and 3 of the search results only get 5.59 percent of clicks.
According to our PowerData results from over 1,000 optometry practice websites last month, mobile traffic accounts for 34.73 percent of all traffic, with tablets taking another 7 percent. That's a lot! It means that web users are using mobile to find local optometrists at a high rate (approaching 50 percent). If you don’t have a mobile-friendly site, your traffic results will suffer.
In other words, now is the time to be sure your website is mobile ready, either with a mobile site or with a responsive design that adapts your website's layout to any device.