Most of us spend a great deal of time and money making sure the inside of our stores and practices look their best. We know that no matter how great our services and products are, if they aren’t presented in an open and pleasing manner, we will lose business to the shop that does it right.
But how many of you think about what the outside of your business says to potential customers? Dr. Joshua Woodland of The Woodland Eye Clinic in Dyersville, IA, recently put up perforated vinyl window graphics. They protect the eyes of his staff and patients from the blinding sun, and they also promote his practice rain or shine.
Perforated vinyl windows present a wonderful picture to the outside world while still allowing you to see out. Whichever side has the more dominant light will prevail: the outside photo during the day, the inside of the practice after the sun sets.
In this case, each window group ran about $350. The graphics will look good anywhere from a year for south-facing windows to more than five years facing away from the sun.
Perforated vinyl window graphics at The Woodland Eye Clinic in Dyersville, IA.
Better yet, ECPs can get help paying for window graphics. Many name brands will co-op windows with you to showcase their products. (Here’s one my company did with Lafont and Europtics in Denver, CO.) Ask your local reps for details.
Lafont window graphics at Europtics in Denver, CO.
Daniel Feldman is CEO of dba designs & communication, a Web design, marketing, and social media firm specializing in helping eyecare practices succeed. Learn more at dbadesigns.com.