EACH ISSUE, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them with you to give you a gauge of front-line sales activity across the United States.
To participate in our surveys, email: This email address is being protected from spambots. You need JavaScript enabled to view it.

The hottest sellers in July, according to INVISION’S Eye Squad.
EYEWEAR AND SUN WEAR





FIRST PLACE (TIE)

Ray-Ban
Maui Jim
OGA

Gucci
Harley Davidson
Julbo
Kate Spade
Kliik
Labont
Lightec
Oakley
Prada
Tiffany

CONTACT LENSES AND LENSES








FIRST PLACE

Acuvue
(TruEye and Moist)

Biofinity
Ciba
Crizal
Dailies Total1
Hoya
SynergEyes
Transitions
Varilux

“EyeLux Optometry has a very strong male clientele who are more than willing to pay for quality and design. Due to our high percentage of engineers, IT professionals and associated manager types we are doing very well with a more modern and “techy” look. Having Lightec and OGA as our main source for this large demographic has been sublime. Pricing between $279 and $329 has proven successful for nearly two years. In addition, having a small collection of higher-end wood, titanium and carbon fiber “luxury” frames as well as Rx-able sunglasses, it rounds out to be a complete does-all retail machine. High-tech, modern men’s frames are really at the forefront of top dollar sales at EyeLux Optometry. We are happy to oblige a discerning male client looking to please the office as well as his spouse.”
BRIAN CHOU,, OD, EyeLux Optometry, San Diego, CA

“Hoya Free-form progressive lenses.”
LEE DODGE, OD, Visualeyes Optometry, Sherman Oaks, CA

“TruEye one-day disposables and Biofinity contact lenses.”
ALAN P. LEVITT, OD, Alan P. Levitt, OD, Miami, FL

“Progressives and premium lens products always sell well in our practice. Also one-day disposable contact lenses sell well. Maui Jim sunglasses are our best-selling plano sunglasses.”
LAMAR G. ZIGLER, Central Ohio Eyecare, Columbus, OH

“We have been selling a lot of Transitions and AR, in addition to higher-end frames such as Tiffany and Gucci.”
JOSEPH M. SMAY, Family Eye Care, Pittsburgh, PA

“We sell Crizal antireflective coating on virtually every lens that leaves our office.”
BETH MUNZEL, OD, Munzel Eye Care, LLC/ Buten Eyewear, Cincinnati, OH


“ Acuvue Moist is now the No. 1 lens I fit in my practice, and the revenue from daily disposable contact lenses is now double that of our two-week category.”
STEPHEN COHEN, OD, Stephen Cohen OD PC, Scottsdale, AZ

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