FIVE NEWS HEADLINES IMPACTING EYECARE PROS

Published in the March/April 2014 issue

GOOGLE GLASS TEAMS WITH VSP

Google has rolled out titanium prescription specs for its Internetconnected glasses: four styles available in five colors. The tech company also announced a partnership with VSP to subsidize frames and lenses for the eyewear — but not the display and electronics — once Glass is available to the public later this year. “We know our 64 million members are seeing and hearing about Google Glass and how it will affect their lives and vision, so we are really focusing on the eye health management perspective,” said Jim McGrann, president of VSP Vision Care. – The New York Times

LENSCRAFTERS’ NEW CAMPAIGN

“Take a Stand for Quality Vision Care” is the theme of a new LensCrafters ad campaign. A news release from parent company Luxottica said the campaign aims to prompt people to “reconsider the eyewear retail category and who they trust to care for their eyes” and “inspire the public to seek a qualified partner who understands the importance of the eye, not only to vision, but also to the entire life experience.” — Business Wire

OPTICIANS ARE MODESTLY PAID BUT HAPPY

One hundred percent of opticians would recommend their career to a close friend, the only job to attain a perfect ranking on that measure from among 10,000 people surveyed by salary data provider PayScale. Opticians’ salaries may be modest at a median $34,100 a year, but stress is low and mobility and flexibility are high. — Business Insider

LUXOTTICA BUYS GLASSES.COM

Well Point sold off two companies this winter: the Glasses.com website with its virtual try-on technology to Luxottica and 1-800-CONTACTS to a private equity firm. — Vision Monday

TEEN’S GLASSES TAKE A BULLET

Sixteen-year-old Alonza Bryant credits her eyeglasses for saving her life. After awaking in her Seattle, WA, home with what she thought was a bloody nose, she found she’d been shot, the bullet’s impact apparently blunted by her heavy black-framed glasses. The teen said the only damage sustained by the glasses was a popped-out lens, and she vowed to get another pair just like them. — Seattle Times

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