Back to school means it's time for media reachout, creativity and an SOS to the "Secret Optical Society."
Prepare a press release and blog posting of the 10 things all parents should look for in eyewear for children and assemble "cleaning kits" for your young patients. Include cleaner, cloth and membership papers in invisible ink welcoming them to the Secret Optical Society (SOS).
We know summer just started but back-to-school season really isn't that far off. Local news outlets will be looking for feel good summer time news, so get the press release into the hands of your local lifestyle editors, news producers and mommy bloggers, mention the cleaning kit giveaways and watch August's BTS appointments start rolling in.