Kering Move Called “Eyewear Revolution” November 17, 2014
If the company succeeds, other luxury brands may move eyewear in-house. Following a trend among fashion houses concerned that licensing deals have diminished the cachet...
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Misuse of Contact Lenses Prompts One Million Doctor Visits November 17, 2014
Keratitis is the biggest culprit. Americans make nearly 1 million doctors’ appointments and emergency room visits a year for eye infections -- most of them due to the...
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SNL Appearance Creates Buzz for Eyewear Firm November 17, 2014
Glasses were digitally designed. Eyewear designers Coco and Breezy are based in New York now, but their Minnesota roots got them an introduction to Minneapolis resident...
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Analysts See Dwindling Prospects for Google Glass November 17, 2014
Product won’t be a consumer hit anytime soon. “Many developers and early Glass users are losing interest in the much-hyped, $1,500 test version of the product,”...
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Giant Ray-Bans Are Latest Mandela Tribute November 17, 2014
Some critics are puzzled; other, outraged. The latest tribute to Nelson Mandela in Capetown, South Africa takes the form of a giant pair of stainless steel Ray-Ban...
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Orbit Briefs

FRAMES IN FOCUS

Orbit Blogs

Don't Over-React to Negative Feedback Don't Over-React to Negative Feedback November 24, 2014, publish in Brainstorms by David Squires
When making a change (new product line, opening hours, advertising campaign, store policy, website, whatever), expect feedback. And sometimes that...
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The Power of Connection The Power of Connection November 21, 2014, publish in Brainstorms by Julie Fanselow
I've become a big fan of The Story of Telling, a marketing blog by Bernadette Jiwa. Here's what she had to say today: What matters in world where.…we...
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Courtney Dryer: Pretty Sells Courtney Dryer: Pretty Sells November 13, 2014, publish in Guest Blogs by David Squires
First impressions matter everywhere, including in your optical dispensary. Research shows that women are more attentive to visual storytelling -- and...
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