May 2017 Open or Close
MAY DIGITAL EDITION SPONSORED BYMAY / 17LEAD STORY
It's a super-sized version of "Ask INVISION".FEATURE STORY
ECPs share stories of negative online reviews and tips for dealing with them.
Tennessee Practice Shows Its Down-Home Spirit and Can-Do Attitude
Julia Gogosha Always Finds a Way to Stand Out
Garrett Leight is Building a New Legacy
DO YOU OR DON'T YOU
Only 13 Percent of Eyecare Businesses Charge No-Show Fees
Tips for Boosting Your Rx Sunwear Sales
EYE PRO GEAR
Glasses-Themed Pendants and More Cool Gear for May
DR. SHELDON H. KREDA
Why You Need to Stop Giving Away Things for Free
April 2017 Open or Close
APRIL DIGITAL EDITION SPONSORED BYAPRIL / 17LEAD STORY
America's eyecare professionals find creative ways to show how much they care.FEATURE STORY
They call it "dope" for a reason.
The ECP's Guide to Patient Education Tools
Michigan Optometry Duo Sees Their Way to Success
GLOVER AND LYERLY
Six Things You Should Never Do With Your Office Social Media
The Continuing Saga of "Dr. Ummm"
One Optical Marketing Cliche You Must Learn to Avoid
Remember That Charity Begins at Home
March 2017 Open or Close
MARCH DIGITAL EDITION SPONSORED BYMARCH / 17LEAD STORY
Our roundup of the hottest products at the year's biggest trade show.FEATURE STORY
Eyecare pros share their favorite organizations, associations and social media groups.
In-House Edging: Should You Take Advantage?
Edgy San Diego Shop's Philosophy? Go Big in Every Way!
Do You Work For Dr. Ummmmmm?
Here's How to Use Social Media to Go Local
Stop That Slipping and Sliding With One Simple Tool
February 2017 Open or Close
FEBRUARY DIGITAL EDITION SPONSORED BYFEBRUARY / 17LEAD STORY
Inspire more customers to purchase 2nd, 3rd and even 14th pairs.FEATURE STORY
A childhood pastime now reflects your professional life.
Seven One-of-a-Kind Styles from Indie Designers
Ahlem Manai-Platt Offers Effortless Chic With the Feel of Paris
BEST OF THE BEST
Pennsylvania Practice Turns Passion for Local Hockey Team Into Sales
Here's Proof That Knowledge Does Not Equal Understanding
JOHN D. MARVIN
When Turning Decision Into Change, It All Starts With Today
The Man With the Funny Blue Eyes
January 2017 Open or Close
JANUARY DIGITAL EDITION SPONSORED BYBANNER AD 450x150JANUARY / 17LEAD STORY
Ready to make some changes in 2017? See what these eyecare pros want to change — and want to keep — in the coming year.FEATURE STORY
29 ways to increase your happiness at work in 2017.
The ECPs Guide to Selling Extended Wear Contact Lenses
MANAGER'S TO DO
Create a High-Impact Photo Wall, and Other To-Dos for February
Artisan Eyeworks is Doing It Right Up in Oregon
Where the Hell Was Robert Bell?
DRS. GLOVER AND LYERLY
Follow These Rules to Climb the Search-Engine Rankings
Make Time to Map Out Your Success
Three Simple Steps to Increase Employee Engagement