Play Areas That Keep
The Tiniest Clients Happy
It’s often an overlooked space in doctor’s offices, but a well designed kids’ play area can do more for your optical practice than you may realize.
A designated waiting area for children can make managing the practice an easier task. For instance, a fun-filled space for kids to play while mom is having her eye exam will keep them from running around and forcing you to play babysitter. Also, if parents know that your office is kid-friendly and equipped with things to keep their children busy, they may be more likely to give you their business.
There are many ways to go about entertaining kids while their parents or siblings are having their eye exams or looking for glasses. Books, blocks, coloring activities and toys are the staple forms of entertainment that usually do the trick. If you’ve got enough space for a TV viewing area, all the better. And it doesn’t hurt if you’ve got a selection of refreshments and snacks available.
Creating a kids’ play area isn’t about knocking down the walls and remodeling your practice. If you’re an office manager feeling crunched for real estate, consider rearranging some furniture to carve out extra space in your main waiting room. If that’s not a possibility, perhaps another room can be transformed into a toddler’s respite. You don’t have to get fancy. As long as the area doesn’t feel clinical and offers a few choice activities that keep kids busy, then you’ve got an effective pediatric waiting room that should keep mama happy. And when mama is happy, everyone’s happy. — JESSE BURKHART
This article originally appeared in the May 2016 edition of INVISION.