Rental sunwear is available through companies like Bag Borrow or Steal, Rent the Runway and Zilok. Chances are you, too, have a selection of sunwear your customers could rent. Do a test project with some of your inventory “dogs” — products you’ve had for a year, but haven’t been able to sell. It’s an excellent way to generate some income out of high-end designer sunglasses that might otherwise be taking up critical space on your board. It’s also a deviously brilliant way to introduce aspiring conspicuous consumers to the pleasure and comfort of high-quality sunwear. Sure, this time they’re just renting. But next time, they’re guaranteed to buy.

This article originally appeared in the February 2015 edition of INVISION.


Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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