SUCCESS STORIES➤ As always, an A++ issue. Loved the article on add-ons. After reading it, I put together package pricing for our lenses. At first, people have a bit of sticker shock, but once I explain and show them everything that is included, they are happy with the price. Tracy Roberts, Family Eye Care & Mavor Optical, Caribou, ME
➤ I loved Bernadette Jiwa’s “Adventures in Branding” column (March INVISION, page 58). She has a really great viewpoint for small business owners in capturing the essence of what you want your business to represent. Dr. Cynthia Sayers, EyeShop Optical Center, Lewis Center, OH
THANKS!➤ Great as always. Heard people on the floor of Vision Expo East discussing the publication! Dr. Joseph Smay, Family Eye Care, New Kensington, PA
THANKS (WE THINK)➤ Your magazine is so good it makes my head hurt. I look forward to the magazine more than any other professional magazine. (No. 2 is Optometric Management.) Dr. Texas Smith, Citrus Heights, CA
REQUESTS LINE➤ I want more information on analyzing business metrics and staff management. Jennifer Payment, DeltaVision Optical, Lansing, MI
➤ Sometimes we need humor. How about a column of all the funny things patients have said/done in our years as opticians? Kathy Maren, Combs EyeCare & EyeWear, Western Springs, IL
➤ I would like to see how Yelp reviews etc. impact your practice. Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
ED: Jennifer, keep an eye on our INTELLIGENCE section later this year for columns on metrics. Kathy, our Eye Spy and True Tales departments are for you! Colleen, here’s a column from last summer on how to handle online reviews: invmag.us/yelped.
This article originally appeared in the May 2015 edition of INVISION.