Country music legend Willie Nelson is the face of this fall’s new JOHN VARVATOS advertising campaign. Nelson wears the V353 John Varvatos eyewear style by REM EYEWEAR. An optical model with a hip round eye-shape, it can be worn with a removable sun clip for a versatile look that takes you from day to night.
The new Titan Minimal Art/Icon Collection from SILHOUETTE arrives with a campaign fronted by Grey’s Anatomy star Patrick Dempsey. The collection features the company’s signature, ultralight rimless eyewear, created for absolute comfort and style. Encompassing a wide selection of optical and sun styles, the super-flexible, yet durable models are free from hinges and screws.
CLEAR AND LIGHT
OVVO OPTICS present Mist, a new line of eyeglasses for women that is notable for its delicate, transparent fronts. The frames weigh a featherweight 0.4 ounces, and focus on a palette of soft pastel colors including crystal and a soft rose pink. Entirely produced in Germany and Poland, OVVO frames bring both exquisite style and extreme comfort.
The OLIVER PEOPLES announces the launch of a collaborative sunglasses style with mytheresa.com, one of the world’s leading online luxury retailers. Available since July, the frame is a custom-shaped, titanium pilot style, with 18K white gold and 24K yellow gold mirrored lenses. The temple end features a hint of enamel, which highlights the subtle Oliver Peoples logo.
MOSCOT is adding five new designs in its Original Collection for this fall. Pulled straight from the family archive, the models feature classic period details, and new colors which were first made popular in the 1960s, such as olive bark, gray/pearl silver and tobacco. Pictured here is the Balebus model. A new sister collection, Spirit, will launch simultaneously.
By ZEAL Optics
DESCRIPTION: Reportedly the world’s first and only plantbased lens. The new lens uses a plant-based bonding agent, replacing the petroleum-based bonder and eliminating crude oil, while still maintaining a 38 Abbe value clarity in an active lens.
TELL YOUR CLIENTS: At last, a lens that fits your environmentally- friendly lifestyle!
By VSP Optics Group
DESCRIPTION: Infused with natural melanin and ocular lens pigments, UNITY BluTech lenses protect the eyes from harmful, high-energy blue light — the most harmful light that penetrates all the way to the back of the eye. The lenses are available in both indoor and outdoor lenses for most of the UNITY digital single vision and progressive lenses.
TELL YOUR CLIENTS: Get reliable protection from harmful blue light emitted by the screens of computers and smartphones.
NOVEL AND NOVELLA
By Vision-Ease Lens
DESCRIPTION: These new conventional frontside progressive lenses are touted as being as good or better than many backside digital progressives across 80 percent of the Rx range. Both lenses feature optical viewing area placement for natural head and eye movement, plus corridor inset that varies by base curve for comfortable convergence and wide intermediate and near binocular viewing.
TELL YOUR CLIENTS: These lenses offer comfortable, natural vision for a wide range of presbyopes.
1-DAY ACUVUE TRUEYE
By Vistakon of Johnson & Johnson Vision Care Inc.
DESCRIPTION: This silicone hydrogel daily disposable contact lens was recently launched in the United States, and is reportedly the first daily disposable made with a super-breathable silicon hydrogel material that provides 98 percent of available oxygen to the open eye.
TELL YOUR CLIENTS: Here are hassle-free contact lenses that offer breathability, comfort and smoothness.
CRIZAL PREVENCIA NO-GLARE
By Essilor of America
DESCRIPTION: Based on new research, these no-glare lenses offer breakthrough technology that selectively protects wearers’ eyes from harmful blue light and UV rays. The lenses are now available nationwide following positive consumer response in select markets.
TELL YOUR CLIENTS: Protect your eyes from blue light — a risk factor for age-related macular degeneration (AMD).