We recently read a 7,000-word profile in the New Yorker on five-time world snooker champion Ronnie O’Sullivan, whose similarly named father made a small fortune running sex shops in London. “Ron’s the name and porn’s the game,” he would tell anyone he met. That was one of the few details we remember from that long, long story. A recent study from Lafayette College reveals it’s not just us. Rhymes increase “processing fluency.” As a result, people not only remember rhymes but also perceive them as more truthful and persuasive. “INVISION’s the name, actionable advice is our game ...” What could yours be?

This article originally appeared in the October 2016 edition of INVISION.

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