Every patient is looking for something different. I can’t guess what they’ll want just by reading what’s popular online or in the most recent magazine. I have to have conversations with my patients to know what they are looking for. The best advice I can give anyone is to take a few minutes to listen to your customer first. — Dr. John Nowell, Southwest Orlando Eye Care, Orlando, FL

This article originally appeared in the February 2017 edition of INVISION.

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