Gentle Monster's "Overgrown Park" display from 2015. COURTESY: GENTLE MONSTER
One guaranteed way of garnering attention is to take something to its extreme. Korean eyewear brand Gentle Monster does this with two things we have recommended in the past — changing your displays regularly and collaborating with local artists to give your store a different look. Every 25 days it totally redesigns its flagship store space in New York under themes such as “Overgrown Park” and “Smash Pong.” The results, as can be seen here — invmag.us/021702 — are spectacular and support the idea that in display, pushing the boundaries pays off.