It can be tough getting rid of aged inventory. Sometimes there’s professional pride at stake, sometimes there’s an emotional connection — you like a frame style but no one else does. Most often, though, it’s just the dread of taking a markdown. To force yourself to get rid of non-performing merchandise, bring in a neutral third party. Invite a non-competing optician to come into your store and do a Grand Clean Sweep. Any goods you’re undecided on, let your friend have the final say. And then when he does his big annual stock taking ... return the favor.


This article originally appeared in the June 2017 edition of INVISION.

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