This month's question: Do you do anything to attract mobile-phone users such as deploy a special app, optimize your website, or offer coupons?

YES : 39% 

  • 10% off from looking at our Yelp page. We also email blast trunk shows and sales we are having. We remind people that we have a sale case. Nancy Revis, Uber Optics, Petaluma, CA
  • Bazing lets us add a promo which patients nearby will see when close to the office. William Chancellor, Eye Can See Eyewear, McDonough, GA
  • We text special discounts and reminders. Mary Canfield, Orlando Eyecare, Orlando, FL
  • DigLocal is a local app here in Asheville featuring local food and drink specials, festivals, live music, etc. It’s great because they have daily “scoops” where we can run recurring specials, offers, or one-time events like trunk shows.  Jessika Arena, The Eye Center, Asheville, NC
  • We track our mobile users. Last month it was 51 percent of site visits and this continues an upward trend. Our website is optimized and we have our own app with a loyalty program! Check it out on Apple or Google Play. Selina McGee, OD, Precision Vision, Edmond, OK
  • We use Yelp coupons as well as localized digital advertising to attract people using their phones in our area.  Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • We are looking into a special app, but currently do offer discounts when scheduled online and our website is optimized for mobile phones.  Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Web based targeting is important at this point in the game. Jocelyn Mylott, D’Ambrosio Eye Care, Inc., Lancaster, MA
  • Our website is optimized for mobile users, but I think we could do more. Pablo E Mercado, The Eye Gallery, Woodstock, GA

NO : 61% 

  • I am not sure why we haven’t thought about doing something like that. It is a genius idea. Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • Besides social media, we haven’t gotten too in depth with mobile apps or mobile coupons. Maybe we should! Our website is mobile friendly, which is nice.  Heather Harrington, Elevated Eyecare, Denver, CO
  • But, we are coming up with a game plan. Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
  • Not that technologically savvy. Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • The response/benefit does not justify the time investment. Our website is mobile friendly and we have online ordering and scheduling but no app or special mobile promotions.  Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Just started a new office in September.  We are currently looking for and implementing new ideas  Susan Frein, Ames Eye Care, Ankeny, IA
  • Haven’t really separated mobile from computer yet... Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • No. It’s too impersonal and mass market oriented. Kate Giroux, MacPherson Opticians, Arlington, VA
  • Our practice is seriously lacking in the tech department.  Stacey Harlander, CNY Eye Care, East Syracuse, NY
  • Have not had time. Dorothy Reynolds, Optical Alternatives, Milford, CT

This article originally appeared in the February 2018 edition of INVISION.   

 

 
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