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21 What was once considered a petty self-indulgence is now viewed as a powerful marketing tool. On Selfie Day, draw up a strategy to get your customers to take photos of themselves in their new...

By INVISION Staff

1 Each year, nearly 25,000 Americans visit the emergency room due to a workplace eye injury, most the result of small particle abrasions or chemical splashes. During WORKPLACE EYE WELLNESS MONTH,...

By INVISION Staff

1 Brace yourself for an education. The word February, according to our reading, comes from Februare, which means “to purify” in the dialect of the ancient Sabine tribe (one of the founding...

By INVISION Staff

8 On a day when many Americans will be thinking about the country’s future as outlined by this year’s candidates, a visit to their local eyecare professional is unlikely to be at the top of their...

By INVISION Staff

1 Understanding the power of a positive attitude is simple enough: When we believe there is a chance we will succeed, we persist at something. When we don’t, we give up pretty quickly. During...

By INVISION Staff

This article originally appeared in the June 2016 edition of INVISION. JULY 10 Hear ye, hear ye! It’s the INTERNATIONAL DAY OF THE TOWN CRIER and we think you, and your neighboring...

By INVISION Staff

JUNE 23 It's PINK DAY and a fun opportunity for a children’s event. Send pink invitations to your favorite young female clients, ask them to wear pink dresses, serve pink food, and, oh...

By INVISION Staff

MAY 7-8 This year, GREAT GLASSES PLAY DAY is being held on Saturday and Sunday, which actually makes it more of a Great Glasses Play Weekend, with two chances to help brand your business as...

By INVISION Staff

This article originally appeared in the March 2016 edition of INVISION. APR. 11 Woof, woof, it’s PET DAY! You don’t have doggie sunglasses or protective goggles on sale? You...

By INVISION Staff


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