Sell your eyewear in a local bookstore. (Maybe a nice selection of readers for impulse buys? Or a window display of fabulous fall frames among the new bestsellers?) Better yet, sell books in your eyewear store. Take a page from Warby Parker, which hosts parties for authors and offers books from a collection of independent publishers in its brick-and-mortar stores. Tie your business to the act of reading by selling a curated collection of books, hosting a book-of-the-month club, throwing parties for authors, or sponsoring a reading contest at a local school.
This article originally appeared in the October 2015 edition of INVISION.
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.