Did you name your business after yourself? Many eyecare professionals do. But when it comes to getting noticed online — and in the rest of your marketing — a short, memorable URL is the way to go. Example: Frantz EyeCare, with five locations in Florida, has the handy nickname of bettervision.net. This goes double if you have a hard-to-spell name, or if there are several of you in business together. At Drs. Farkas, Kassalow, Resnick & Associates of New York, NY, their Web handle is eyewise.com.
This article originally appeared in the November 2015 edition of INVISION.