Create an easier URL

This article originally appeared in the November 2015 edition of INVISION.

Did you name your business after yourself? Many eyecare professionals do. But when it comes to getting noticed online — and in the rest of your marketing — a short, memorable URL is the way to go. Example: Frantz EyeCare, with five locations in Florida, has the handy nickname of This goes double if you have a hard-to-spell name, or if there are several of you in business together. At Drs. Farkas, Kassalow, Resnick & Associates of New York, NY, their Web handle is

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