Here’s an idea for eyecare pros with your very own parking lot. Why not mark the different rows — or spaces, if it’s a small lot — with signs featuring the names and photos of the different designer lines you carry? Imagine a 6-year-old saying, “No, Mommy, we didn’t park in Jimmy Choo, we parked in Oliver Peoples.” Great branding. (Alternatively, you can put advertisements of your current specials in each space.)
—Faith Popcorn, Eveolution
This article originally appeared in the January 2016 edition of INVISION.