Brainstorm: Build a Mobile Sunwear Store in an Ice-Cream Truck

If people aren’t coming to your store because they’re too busy with summertime fun, why not bring your store to them at a beach, pool or other fun spot? Mary-Kate and Ashley Olsen have taken their ice-cream-truck-turned-boutique to high-traffic locations in New York City with spectacular success. One-up them by taking your sunglasses to people at the time and place where they need it most. Check with your local authorities to see if a permit is required.

This article originally appeared in the May 2015 edition of INVISION.