Offer custom eyewear featuring precious stones and precious metals.

This article originally appeared in the April 2016 edition of INVISION.

Located just north of Miami in ritzy Surfside, FL, Oberle Opticians serves its wealthy clientele with a robust high-end eyewear selection from luxury brands including Cartier, Oliver Peoples, DITA, Thom Browne, Tom Ford, Maybach and more. But the eyecare business’s real secret is their custom eyewear designs that incorporate gold, diamonds and other gemstones. Oberle’s motto: “Eyeglasses to see and be seen with.” Would your market support luxury custom designs that straddle the worlds of eyewear and jewelry? Give it a try.