Do You Or Don't You: Put Price Tags On Frames

Do you put price tags on eyeglass frames

This article originally appeared in the October 2015 edition of INVISION.

Yes, with numbers customers can read and understand

We use colored dots with an associated price list posted for the patient to see, giving the patients easy-to-understand price points. Dr. Bart Parker, Vision Source-Fox Optical, Lake Worth, FL

Patients can see the price and know that they are paying what was priced on the frame. With over 3,200 frames, it would be a nightmare to look each frame up for pricing. Brenda Powers, Wilson Eye Center, Valdosta, GA

We write the price in the demo lens. It looks backward to the customer, but does not take a genius to figure it out. This way, it is not the first thing the patient sees, but it does not look like we are hiding anything either. Dr. Michael Davis, Opti-Care, Eldersburg, MD

Makes it easier for patients to use their insurance benefits, and gives them piece of mind that we aren’t raising the price just because they have insurance coverage. Dr. Dennis Iadarola, Center for Vision Care, Monroe, CT

Patients seem to want to “stay in the plan,” so price doesn’t matter as long as it’s “covered.” If they aren’t overly concerned with cost, the price also doesn’t really matter. Within reason, of course. So while our frames are clearly priced, not a lot of patients look at the tag. I never really thought about it until this question! Mary Canfield, Orlando Eyecare, Orlando, FL

All of our frames have inventory scan bars along with frame info and price. That way there is no confusion for the staff on how to price jobs and inventory and sales reports are very simple. Jill Schnurer, Village Eyecare Co., Clarkston, MI

Yes, with numbers only my staff can read and understand

Seeing the price right away sometimes deters patients from a purchase, even before you explain why the price is what it is. Claudia Hecht, Sterling Optical, Newburgh, NY

Small clear strip on bottom of lens with date ordered and wholesale plus retail numbers. Dr. Kenneth Sawyer, Visionary Eye Care, Fort Mitchell, KY


I offer a package price depending upon the patient’s lens needs. Dr. Susan Moss, Eyes Are Precious, Houston, TX

I want patients to choose frames they love and not think about a price tag. Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA

I like the clients to try on glasses without tags on them. Will Taylor, Eye 2 Eye Contact, Detroit, MI