Inbox: April 2015


I really like the layout and visual aspects of the magazine! You can flip through during the minute or two of downtime between patients and still come away with a great fact or concept to implement. Well done! Jennifer Cochrane, Cochrane Family Eyecare, Reno, NV

The February issue was smashing. I’ve read it and re-read it. So much great information for us folks in the industry. Thanks for compiling it in a way that makes you want to gobble up page after page! Tamara Walker, Eyepolis, Pittsburgh, PA

Happy that you are coming out with more issues this year. Always a lot of information to absorb each issue. Thanks for your magazine. Dr. Todd Hanson, St. Anthony Eye Clinic, St. Anthony, MN


I love the magazine! Thanks so much for what you’re doing. It is a great breath of fresh air. One thing I would love to see is an article about bringing technology into your practice. We have done a lot in our own practice but are nowhere near where many offices have gone. Carey File, 20/20 EyeCare, Grenada, MS

I would like to see some accounting tips. What is the recommended cost of goods? How to make your practice more profitable and positioning it for sale. Wendy Salle, Salle Opticians, Atlanta, GA

I’d love to hear what optometry is thinking regarding the future of vision plans. Our margins are becoming slimmer, and it seems as if we are now chasing $5 here and there, rather than truly selling a product for its worth. Dr. Blake Hutto, Family Vision Care, Alma, GA


We saw a photo of Benner eyewear in a recent issue of INVISION. Loved it so much ... we saw the frame line in person and got really positive feedback on Facebook and Instagram. We are getting the collection in a couple of weeks! Can’t wait! Dr. Tanya Gill, Oakland Vision Center, Oakland, CA